more than a pretty face

Strategy

As a relatively new player in the yachting industry, Alpha Custom Yachts, a  family-owned company recognized for its elegant, unique, and expertly designed vessels, wished to build brand awareness in the digital space.

Through art direction, copywriting, community management, email marketing, and influencer outreach, AFMKTG nearly quadrupled the Instagram audience in less than a year. 

AFMKTG launched several public relation and awareness campaigns, one of which helped Alpha Custom Yachts win Best Deck Design in the 2021 International Yacht & Aviation Awards and mentions in some of the largest industry publications. AFMKTG also created a Brand Culture and Visual Identity Guide as well as designed and managed their paid ads.

Photography & Videography provided by Potzif Studio