WE’RE THE EXPERTS IN:

REAL ESTATE DEVELOPMENT MARKETING

Let’s Build Together.

From blueprint to build and every step in between, we support clients in all sectors of the real estate development industry, including new homes, multi-family, and mixed use.

AFMKTG is here to be an extension of your new development team, partnering with you from pre-development through final sellout. We understand that a brand needs to appeal to both the community at large in order to gain entitlements and needs to speak to your end user in order to expedite absorption or reach stability as quickly as possible. 

Our job is to ensure our marketing dovetails with your sales program through each step of the development lifecycle to drive awareness, consideration and conversion while positioning your new development brand as the premium option in the market. 

UNIQUE EXPERTISE

AFMKTG’s Founder, Amber Frankhuizen has extensive experience in real estate development, marketing and sales has positioned our agency to be the premier choice for branding, marketing and strategy in the new development space.

Having overseen the sales and marketing of $500 million in assets and supporting sales teams in closing more than $250 million in sales in her career, Amber’s unique abilities in positioning and creative marketing have made her a highly-sought after advisor for multi-national developers. 

AFMKTG’s expertise spans single family residential marketing, multi family marketing, student housing marketing, mixed-use marketing, commercial real estate marketing and hospitality marketing. 

Serving the building industry

New Homes | Multi Family | Student Housing | Mixed Use | Commercial | Hospitality

In the dynamic world of new development, partnering with a marketing agency specializing in New Homes, Multi-Family, Student Housing, Mixed Use, Commercial, and Hospitality isn't just an advantage—it's essential. Our deep-rooted expertise in these sectors enables us to craft bespoke marketing strategies that resonate profoundly with each unique market segment.

We don't just understand the intricacies of these industries; we anticipate trends, adapt to market shifts, and leverage our extensive network to elevate your projects. This specialization is our distinction, making us more than just a marketing agency, but a strategic ally in navigating the complex landscape of new development.

Real Estate Development Marketing

A new real estate development project has specialized requirements for strategy, branding and graphic design that most agencies don’t understand. Our scopes encompass your needs from land procurement through entitlements and community relations, through development, to lease-up or sell out. With experience across the industry, AFMKTG is here to be an extension of your team every step of the way.

Also serving architects, landscape architects, interior designers and decorators, construction companies, general contractors, building material companies and more, we can help connect you to your dream clients with a tailored B2B marketing plan.

  • Community Relations

    Customer Research

    Developing the Vision

    Storytelling

    Positioning

    Community Programming

    Go To Market Strategy

    Critical Path

    Coordination of Stakeholders

  • Culture and Brand Guide with Visual Identification System

    Main Brand Mark & Sub Marks

    Supporting Design Elements (Patterns, Marks, etc.)

    Font Pairings and Color Palette

    Development of tag line(s) if appropriate

    Art Direction for Photography

    Copywriting guide with Brand Tone, Voice and Narrative

    Mockups of Brand in Use for Promotional Materials

  • Business Cards

    Brochures

    Folders

    Fliers

    Floor Plans

    Presentation Decks

    Print Ads

    Stationary

  • Website/MicroSite

    Landing Pages

    Digital Ads

    Facebook

    Instagram

    LinkedIn

    TikTok

  • Branded Shirts & Hats

    Hard Hats & Safety Vests

    Other Apparel

    Housewarming Gifts

    Customized Wine

    Travel Mugs

    Pins, Stickers, Etc.

  • Building Signage

    Window Signage

    Fencing

    Construction Hoarding

    Wayfinding Signs

    Vehicle Wraps

    Billboards

  • Decor

    Art Direction

    Common Area Spaces

Brands we’ve supported

ABOUT OUR PROCESS

  • Customer experience review

    Drive alignment of customer focus

    Deepen customer identification through development of customer avatars

    Review micro-market trends and market studies of local area

    Interviews with real estate market leaders about market, consumer needs & population trends

  • Development of Project Narratives to identify overarching marketing programming 

    Take a Blue-Sky idea and convert it into actionable creative direction for all creative disciplines contributing to the project

    Identify themes that can lead into the design brief 

    Create the forward-looking story about what this community will mean to residents, neighbors & the community 

    Ensure this creative direction is clearly articulated and supported by compelling messaging, and visual aids 

    Identify project core values, mission statement, vision statement, brand voice and positioning 

  • Create Visual Branding Assets (See Branding Experiences)

    Create any necessary marketing materials (floor plans, brochures, fliers, sales office tools & programming)

    Inform & influence interior design in common areas and model homes

    Develop sales or lease-up marketing Critical Path

    Create digital & print advertising

INDUSTRY ASSOCIATIONS

OUR WORK SPEAKS FOR ITSELF

Stop building COMMUNITIES without a plan.

Contact us for a Complimentary Quote for your Project.