WE’RE THE EXPERTS IN:

Yacht and Marine Industry marketing

Let’s Build Together.

While you oversee your vessel from the shipyard to the sea, we guide eager consumers onboard through our full suite of marketing services. AFMKTG is proud to support yacht builders, shipyards, and other yachting related industries.

We are your dedicated partner in yacht and marine marketing, collaborating closely with yacht brands from concept to final sale. As Marine Marketing experts we understand that yacht brands require an approach that resonates with the maritime community at large for recognition and appeals to potential buyers to expedite sales or charter bookings efficiently.

Our role is to ensure our marketing efforts seamlessly align with your sales program at every stage of the yacht's lifecycle. Together, we drive awareness, foster consideration, and secure conversions while establishing your yacht brand as the premium choice in the market. Partner with us to navigate the seas of yacht marketing and elevate your brand to new horizons.

Serving the YACHT & MARINE industry

Expertise in Yacht Building & Yacht Marketing

In the dynamic and sophisticated world of Yacht manufacturing, partnering with a marketing agency that specializes in the Marine Industry isn't just an advantage—it's paramount. Our profound expertise in this niche sector enables us to create tailored marketing strategies that resonate deeply within the industry. We don't just understand the intricacies of yacht manufacturing; we anticipate industry trends, adapt to market dynamics, and leverage storytelling and our extensive network to enhance your brand's presence. As Marine Marketing Experts, this specialization is our hallmark, transforming us into more than just a marketing agency but a strategic partner in steering your Yacht company towards success in this specialized arena.

Yacht Branding, Web Design, and Social Media Presence

Yacht Manufacturing has specialized requirements for branding that most agencies wouldn’t know about unless they’ve been in the field and immersed in this lifestyle before. We might be giving away some of our secrets here, but hey - a rising tide raises all ships, right? Here are some of the deliverables that we create for our Yacht clients:

  • Lifestyle and Brand Guide with Visual Identification System

    Main Brand Mark & Sub Marks

    Supporting Design Elements (Patterns, Marks, etc.)

    Font Pairings and Color Palette

    Development of tag line(s) if appropriate

    Art Direction for Photography

    Copywriting guide with Brand Tone, Voice and Narrative

    Mockups of Brand in Use for Promotional Materials

  • Website/MicroSite

    Landing Pages

    Digital Ads

    Facebook

    Instagram

    LinkedIn

    TikTok

  • Business Cards

    Brochures

    Folders

    Fliers

    Floor Plans

    Presentation Decks

    Print Ads

    Stationary

Brands we’ve supported

ABOUT OUR PROCESS

  • Customer Experience Review: Evaluate the current customer journey specific to yacht and marine purchases or experiences.

    Align Customer Focus: Ensure that the entire team understands and prioritizes the unique needs and preferences of yacht/marine customers.

    Develop Customer Avatars: Create detailed profiles of potential yacht buyers or users, considering their lifestyle, preferences, and motivations.

    Micro-Market Trends and Market Studies: Analyze the specific trends in the yacht/marine industry, including regional preferences and emerging market segments.

    Interviews with Industry Leaders: Conduct discussions with experts in the yacht/marine field about market dynamics, customer needs, and emerging trends.

  • Project Narratives Development: Craft compelling stories that capture the essence of the yacht/marine lifestyle and appeal to the target market.

    From Blue-Sky to Actionable Creative Direction: Translate high-level, innovative ideas into practical creative strategies across various media.

    Theme Identification for Design Briefs: Establish themes that resonate with the yacht/marine audience and inform the overall design and marketing approach.

    Creating a Forward-Looking Story: Develop narratives about what owning or experiencing a yacht/marine product means for the customers and the broader community.

    Articulate Creative Direction: Ensure that the creative vision is well-defined, supported by persuasive messaging, and visually represented.

    Identify Core Values and Branding Elements.

  • Create Visual Branding Assets: Design branding elements that resonate with the yacht/marine market.

    Develop Marketing Materials: Produce materials like brochures, fliers, showcase videos, and digital presentations tailored to the yacht/marine audience.

    Influence Design in Key Areas: Guide the interior and exterior design elements of yachts or marine products to align with the brand image.

    Develop a Marketing Critical Path: Outline a strategic plan for marketing, from launch to sales culmination.

    Implement Digital & Print Advertising: Execute advertising campaigns across various platforms, focusing on the unique appeal of the yacht/marine lifestyle.

OUR WORK SPEAKS FOR ITSELF

Stop TRYING TO BULD YOUR BRAND without a plan.

Contact us for a Complimentary Quote for your Project.